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Email Standards Project

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A flying start

Posted by Mathew Patterson on November 30, 2007 in Buzz

A special thanks goes to all the of the people from the Facebook Email Standards Project group who showed their support early and strongly. A large number have blogged or commented about the project launch, and that had a huge impact. We’ll keep that group going as a great way to keep in touch and share ideas.

Posts and feedback around the web

There has been far more launch announcements, discussions and posts than we could possible mention about the Email Standards Project since yesterday, but here are just a few that are worth checking out.


If one part of your market sees a beautifully crafted marketing message and other parts get something that looks like a 3-year-old’s finger painting then your effort and money is being wasted in what might be a crucial sector. It is for reasons like these that you need to be aware of web and email standards - even if you don’t understand them.

Leah Maclean, on Working Solo



I started out hating HTML e-mail, but now I am a believer. I support The Email Standards Project.

Jeffrey Zeldman, on zeldman.com



For me, [The Email Standards Project] means that not only will my job get infinitely easier, but also more enjoyable since I won’t have to build email campaigns like I built websites in 1996: banging my head in frustration on my desk. I can’t wait.

Max Riffner, on maxriffner.com



Today might be the day that email design grew up, left home, and got a room in a shared apartment with the web folk.

The Email Standards Project website just launched.

Mark Brownlow, on Email Marketing Reports



What I feel people need to realize is that the reason HTML email has been so loathed in the past wasn’t because of the form itself, but because of the way the form has been used.

Sameer Vasta, on Squandrous



The obligatory link for a Very Good Thing™

Shaun Inman, on shauninman.com/


That’s just a few out the many, many great posts, and thank you to everybody who took part. If you tried to leave a comment on the blog yesterday, you might notice they have not shown up - our mistake! We had misconfigured something and the comments were unfortunately lost.

Please do leave a comment again if you still wish to. This project is only just beginning, and we have a long road ahead, but we’ve started off in the best possible direction. Keep watching the blog for further updates on what’s happening, how you can help and our future plans.

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4 Trackbacks

Trackback from Dear Mr. Jones :: on 01 December 2007

Composing HTML for an Email - If you’ve ever had the unfortunate task of creating an HTML formatted Email, you’ve probably run into the fact that not every Email client is going to display it the way that you intended it. In order to get your entire readership to view ...

Trackback from scytale.name on 03 December 2007

Email Standards Project - A friend recently pointed me to email-standards.org, because Internet Mail and its standards are some of my favorite subjects. I was, however, quite surprised when I found out what that web site was all about.

Trackback from mattobee.com on 03 December 2007

Email Standards Project - Working with email client developers and the design community to improve web standards support and accessibility in email.

Trackback from qyyfaafb on 08 December 2007

qyyfaafb - qyyfaafb

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